Cannabis Capital Summit – Panel Discussions
Panel #2 – Colorado Cannabis 2.0
#2 – Colorado Cannabis 2.0
The first year of legal Cannabis in Colorado was a whirlwind. RVC held its first Cannabis Capital Summit last year and cleared the smoke on some of the risks and opportunities in this budding industry. This year we look at Cannabis 2.0 – the new landscape, the rapidly changing cannabis business environment, and how companies are branding and marketing themselves for national roll-out. Baked into that discussion is banking / regulatory changes, as well as what’s down the road.
Eric has 15+ years experience in capital markets, business development, marketing, and operations, specializing in the creation and execution of go-to-market, sales, and growth strategies for early stage companies. He is the founder and principal of Whitehaus Consulting, working with seed stage companies; VP of Business Development for Denver based start-up Rally4, a crowd-funding and messaging platform that optimizes individual and organizational fundraising; and Boulder Director for RVC. Prior to moving to Colorado in 2012, Eric was VP and Partner at a Chicago based brokerage firm where he directed operations and sales to top tier global investment banks and Wall St. trading houses. He holds a BS in Marketing from Miami University in Oxford, OH.
Mr. Hollister brings 15 years of corporate sales, marketing and management experience to American Cannabis Consulting. He was also a co-owner of a Boulder, CO based Medical Marijuana Center. Serving as head of operations Mr. Hollister doubled sales in his first quarter. Prior to moving to Colorado, Mr. Hollister lived in Boston, MA where he spent 10 years managing advertising projects for major brands such as Puma, DHL, Stride Rite, Thompson Learning and many others. During this period Mr. Hollister held such roles as President, VP of Client Services, Senior Account Manager, Director of Events and Field Marketing Manager. Throughout his career Mr. Hollister has combined the ability to understand a clients challenges with the know-how to develop and implement successful solutions.
Panelist: Ken Greer, Co-Founder and Managing Director of Green Sage MB, LLC
Ken has 10+ years of experience in investment banking, corporate finance, business development and operations. He is a Co-Founder and Managing Director of Green Sage MB, LLC, an investment firm focused on capitalizing the real estate and asset infrastructure of the Cannabis Industry. Prior to founding Green Sage, Ken co-founded Blue Sage Advisory, LLC, a Colorado-based financial advisory firm providing Private Placement, Mergers and Acquisitions, and Financial Advisory services for emerging Impact Enterprises in the Healthy, Active & Sustainable Living Industry nationally. Previously, Ken spent six years in investment banking with Wachovia as a Debt Capital Markets Analyst in Charlotte and Associate in London, where he managed transaction efforts to structure and execute deals for consumer retail, TMT, and international corporate clients. Ken received an MBA from the Darden School of Business at the University of Virginia, and graduated Summa Cum Laude from Cornell University with a BA in Sociology.